The Big Business of College Football
Bringing more than 40 years of experience between them, Editor in Chief Abraham Madkour and Senior Writer Michael Smith, both of Sports Business Journal, will share inside stories on the people and personalities – and trends – behind one of America’s most popular sports…college football.
Reaching record levels of popularity in the South and across the country, universities are constantly challenged to grow revenue to fund state of the art facilities and improve the fan experience. A restless fan base wants to win at all costs. Where are the pressure points and how can all constituencies be satisfied?
In this candid conversation, these two leading experts on the big business of college football will discuss its challenges and opportunities for the future.
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